Figure unveils Figure 03, its first humanoid engineered for mass production and the home.

Figure has revealed Figure 03, a complete redesign of its humanoid that the company frames not as another prototype but as a product built to be manufactured at scale. Where Figure 02 was an engineering platform, Figure 03 is optimized around four pillars the company laid out explicitly: running its Helix AI system, operating safely in homes, being cheap and repeatable to build, and scaling globally. The robot is roughly 9% lighter than its predecessor with meaningfully less volume, changes aimed squarely at moving through cluttered household spaces rather than open factory aisles.

The manufacturing story is the real headline for buyers. Figure says production will run through BotQ, a new facility initially tooled for up to 12,000 robots per year with a stated ambition of 100,000 units over four years. That is a different order of magnitude from the hand-built fleets most humanoid firms are fielding today, and it signals that Figure believes the binding constraint is no longer whether a humanoid can do useful work but how many can be built and how cheaply. Reports peg the long-run target price near $20,000, the threshold at which a general-purpose robot starts to compete with appliances rather than industrial capital equipment.

New hardware underlines the home ambition: tactile hands with denser sensing, integrated wireless charging so the robot can self-dock, and a sensor suite tuned for domestic clutter and lighting. Just as important is the parallel to Figure's commercial track record — the company had already been running earlier hardware at BMW's Spartanburg plant, giving it real deployment data that most home-robot entrants lack.

For the category, Figure 03 crystallizes the two-front war now defining humanoids: win the factory to fund the business, and design for the home to capture the far larger consumer market. By committing to a manufacturable design and a five-figure factory footprint this early, Figure is betting that manufacturing capability, not raw dexterity, becomes the decisive competitive moat over the next few years.